SEO
Course Outline
Duration: 20 Lectures -”3 days a week”
____________________________________________________________________
On-Page
Optimization:
1.
What
is SEO?
2.
SERP
& Snippet
3.
Why
SEO is Important?
4.
Why
Search Engines are important?
5.
How
does a Search Engine works?
6.
When
client can see the Results?
7.
Major
Google Updates
1.
Google
Penguin
2.
Google
Panda
3.
Google
Hummingbird
4.
Google
Pigeon
5.
Google
Possum
6.
Google
Mobile
7.
Google
Rank Brain
8.
Google
Fred
9.
Google
Medics
8.
Keyword
Stuffing
9.
What
is Google Sandbox?
10.
Do-Follow
links & No-Follow links
11.
In-bound
links & Out-bond links
12.
Internal
links & External links
13.
Robots.txt
file
14.
SEO
Audit
1.
Checking
of Backlinks
2.
Existing
SEO History
3.
Existing
Indexed URLs Detail In Google
15.
Competitors
Analysis
16.
Keywords
Research & Selection
1.
Keyword
Planner
2.
Keyword
Competition
3.
Keyword
Searches
17.
Keyword
Optimization
18.
Meta
Tags Generations
19.
Set
Targeted URLs for SEO
1.
Meta
Title
2.
Meta
Description
3.
Page
name (URLs)
1.
Page
Heading (H1,H2,H3,H4,H5,H6)
2.
Content
3.
Image
alt tags
4.
Bold
text
5.
Internal
links Importance
20.
XML
Sitemap Creations
1.
XML
Sitemap Submission in Webmaster
21.
URL
Structure Optimization
1.
URL
re-writing if required
i.
HTML websites
ii.
Core PHP websites
iii.
WordPress websites
iv.
etc.
22.
Heading
Tag Optimization
23.
Content
Optimization (Suggestions)
24.
Anchor
Text Optimization
25.
Images
Optimization
1.
Title
Attribute for Images
2.
Alt
Tags Optimization
26.
Internal
Link Building on Website Navigation
27.
Target
Key-Phrase Prominence
28.
Accessibility
of Navigation
29.
On-Page
Links Analysis for Targeted Keywords
30.
Google
Analytics Setup
31.
Google Webmaster Tool Setup
Old Setup & New Setup
32.
SEO
Reporting
1.
Daily
Base Working Report
2.
Weekly
Reporting
3.
Monthly
Reporting
33.
Daily
Working Structure Setting
____________________________________________________________________
Off-Page
Optimization:
1.
Social
Bookmarking
2.
Business
Directory Submissions
3.
Classified
Ads Posting
4.
Web
2.0
5.
Article
Submissions
6.
Business
Profile Listings
7.
Blog
Comments
8.
Forum
9.
Info-graphic
Sharing
10.
Image
Sharing
11.
Search
Engine Submissions
Duration : 1 Month
3 Days a Week ( Thursday , Friday and Saturday )