SEO Course Outline

Duration: 20 Lectures -”3 days a week”

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On-Page Optimization:

 

1.       What is SEO?

2.       SERP & Snippet

3.       Why SEO is Important?

4.       Why Search Engines are important?

5.       How does a Search Engine works?

6.       When client can see the Results?

7.       Major Google Updates

1.       Google Penguin

2.       Google Panda

3.       Google Hummingbird

4.       Google Pigeon

5.       Google Possum

6.       Google Mobile

7.       Google Rank Brain

8.       Google Fred

9.       Google Medics

8.       Keyword Stuffing

9.       What is Google Sandbox?

10.   Do-Follow links & No-Follow links

11.   In-bound links & Out-bond links

12.   Internal links & External links

13.   Robots.txt file

14.   SEO Audit

1.       Checking of Backlinks

2.       Existing SEO History

3.       Existing Indexed URLs Detail In Google

15.   Competitors Analysis

16.   Keywords Research & Selection

1.       Keyword Planner

2.       Keyword Competition

3.       Keyword Searches

17.   Keyword Optimization

18.   Meta Tags Generations

19.   Set Targeted URLs for SEO

1.       Meta Title

2.       Meta Description

3.       Page name (URLs)

1.       Page Heading (H1,H2,H3,H4,H5,H6)

2.       Content

3.       Image alt tags

4.       Bold text

5.       Internal links Importance

20.   XML Sitemap Creations

1.       XML Sitemap Submission in Webmaster

21.   URL Structure Optimization

1.       URL re-writing if required

                                                               i.      HTML websites

                                                             ii.      Core PHP websites

                                                            iii.      WordPress websites

                                                           iv.      etc.

22.   Heading Tag Optimization

23.   Content Optimization (Suggestions)

24.   Anchor Text Optimization

25.   Images Optimization

1.       Title Attribute for Images

2.       Alt Tags Optimization

26.   Internal Link Building on Website Navigation

27.   Target Key-Phrase Prominence

28.   Accessibility of Navigation

29.   On-Page Links Analysis for Targeted Keywords

30.   Google Analytics Setup

31.   Google Webmaster Tool Setup
Old Setup & New Setup

32.   SEO Reporting

1.       Daily Base Working Report

2.       Weekly Reporting

3.       Monthly Reporting

33.   Daily Working Structure Setting

 

 

 

 

 

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Off-Page Optimization:

 

1.       Social Bookmarking

2.       Business Directory Submissions

3.       Classified Ads Posting

4.       Web 2.0

5.       Article Submissions

6.       Business Profile Listings

7.       Blog Comments

8.       Forum

9.       Info-graphic Sharing

10.   Image Sharing

11.   Search Engine Submissions

 

Duration : 1 Month
3 Days a Week ( Thursday , Friday and Saturday )